Born in 1960, Mushi is the son of Uzi Vered. He began working in the tourism business in 1981, at Vered Travel and Tours. It was important to his father that he start at the bottom of the food chain, and work his way up to gain a true understanding of the travel market. Because of this ethos, Mushi was a basic junior operator for 6 years, and worked his way through the ranks to become an expert on every area of the industry, from inbound and outbound, to ticketing and operations. As a tourism company which specialized in the Christian market, Mushi built great expertise working with Christian tourists, crafting seminars and special projects to fill any need.

Mushi was attracted to tourism because of the connections he could experience and create between people from all over the globe, from all different cultures and backgrounds. In the world of travel, he feels deeply that we are all one family, connected to each other through a common goal- the dream of expanding our horizons and crossing the boundaries of culture and diversity to learn and grow.

In 2001, Mushi joined forces with Danny Amir from Sharon Tours, and merged the two companies to create a tourism superpower – Vered Hasharon Tours.

His ethos is that Vered HaSharon must personalize like a small company does, keeping the personal touch and realizing each tourist’s dream, and yet execute flawlessly and to scale, like a large organization.

Today, Mushi lives in Kfar Bilu with his wife Or-Li. They have 4 children.

Born in 1934, Uzi began his career in tourism in 1962. Starting out as a ‘moshavnik’ and a farmer, he became a role model of global perception in entrepreneurial spirit. When the concept of tourism to Israel was just in its conception, Uzi was one of the founders of the industry, creating experiences for travelers to the Holy Land.
Always a great lover of people, he left his job at EGGED, the largest transportation operator in Israel at that time leader in Israeli tourism. Uzi was one of the first to become a tour guide for Christian travel in Israel which lead him to open Vered Travel and Tours in 1978 as a tour operator for the Christian market.

He then continued to push the boundaries of tourism. He was the first to bring Asian travelers to Israel, as well as the first to welcome Agro-tourism, creating the ICAT in the Arava, providing on the job training for Thai students in Israel. Throughout his ground-breaking work in tourism, he held onto one key vision, ahead of its time – We are all one global village.

Today, Vered Hasharon has 10 offices around the globe and organizes hundreds of tours each year.

Uzi lived in Kfar Bilu with his wife Hana until his death in 2002.